Punchh - Mobile

AI-Powered Prototyping for Gamified Loyalty Experiences

Overview

At the end of 2025, I joined a new team to bring gamification into Punchh’s white-labeled loyalty app. The timeline was tight — I had only two weeks to design the experience from concept to validation.

To move quickly without sacrificing user-centered thinking, I used AI tools to accelerate research synthesis, rapid prototyping, and iteration. Through multiple rounds of testing, I validated the core experience and refined the design into an intuitive Challenges feature that made it easy for restaurant loyalty guests to participate and stay engaged. Results:

• 100% task completion rate during usability testing

• All participants rated joining or rejoining a challenge as “very easy”

Product Strategy

Goals

• Introduce Challenges, a flexible gamification feature for white-label restaurant apps

• Encourage guests to complete brand-defined actions, such as repeat visits, item trials, or daypart purchases in exchange for rewards

• Help brands increase app engagement, visit frequency, and incremental revenue

Requirements

• Ensure the feature is scalable and generic enough to support white-label customization

• Reuse existing white-label app patterns, such as card-based discovery and detail pages, to reduce development effort

Success Metrics

• Reach a 20–30% package attach rate within 12 months.

• Drive 10–15% challenge adoption among eligible monthly active users within the first 90 days

• Achieve a 25–40% completion rate among joined users

• Increase visit frequency and measure revenue lift from challenge-driven visits